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RIGOR MEETS REALITY

The frameworks of Agentic Commerce are not theoretical speculation. They are born from academic validation and field-tested at global scale.

CODIFYING THE NEW DISCIPLINE

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The theoretical framework for Agentic Commerce is established through a rigorous academic canon. This includes ongoing peer-review work on "The Shopper Schism" and the forthcoming definitive book, The Algorithmic Shopper.

GLOBAL FIELD OPERATIONALIZATION

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These insights are informed by active leadership as a seasoned 25+ year Senior Executive, observing and navigating algorithmic shifts across 120 global markets and a multibillion-euro P&L.

EXPLORE THE RESEARCH CANON

THE SHOPPER SCHISM

The structural disaggregation of consumer intention from algorithmic execution. We are transitioning from Human-Centric to Agent-Centric markets.

READ THE FOUNDATIONAL THESIS (SSRN)