Academic & Published Articles
The Shopper Has No Eyes: Branding in a World Without Human Perception
This paper introduces 'The Shopper Has No Eyes' framework, analyzing how traditional branding's reliance on sensory appeal and emotional resonance is challenged by autonomous AI purchasing agents. It proposes a shift to data transparency and the 'Great Value Sort.
From SEO to AIO: Agent Intent Optimization in the Age of Algorithmic Shoppers
This paper introduces Agent Intent Optimization (AIO), a novel conceptual framework addressing digital marketing challenges posed by autonomous AI agents, shifting focus from human psychology to machine-interpretable signals.
Algorithmic Agency in Commerce: Applying Principal-Agent Theory to the Shopper Schism
This paper introduces the 'Shopper Schism,' analyzing the divergence between human consumer intention and AI agent execution through the lens of principal-agent theory. It explores information asymmetry and moral hazard in delegated digital consumption.
Loyalty in the Age of Agents: Can Algorithms Be Loyal?
This paper introduces 'algorithmic loyalty,' a conceptual framework examining how AI agents exhibit persistent brand preferences based on functional optimization, challenging traditional human-centric loyalty models.
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