Accornero, Paul F.

Black and white portrait of a middle-aged man in a suit, smiling with arms crossed, wearing glasses and a polka dot tie.

GLOBAL P&L LEADERSHIP

As a Senior Executive at the De'Longhi Group, Paul oversees a $4 billion global P&L across 30+ subsidiaries and 120 markets. He has spent over 25 years in the C-Suite, decoding the shifting patterns of global consumption before they become industry standards.

THE PRACADEMIC BRIDGE

Sitting at the unique and volatile intersection of rigorous academic theory and high-stakes executive execution. As a Senior Executive at the De'Longhi Group, Paul doesn’t just hypothesize about the future of commerce—He operationalizes it across a multibillion-euro global P&L.

Paul F. Accornero: Architect of Agentic Commerce.

Paul F. Accornero is the rare figure who operates at the precise intersection of high-level theory and brutal commercial reality. He is not a futurist guessing at what comes next; he is an active Senior Executive managing the transition in real-time

THE PRACADEMIC BRIDGE

ORIGINATOR OF THE SHOPPER SCHISM

Paul is the originator of "The Shopper Schism™"—the foundational economic theory of the AI age, arguing that we are witnessing "The Great Decoupling" of human intent from algorithmic execution. While the industry obsesses over "GenAI content," Paul is codifying the infrastructure of Agentic Commerce™ and Agent Intent Optimization (AIO)™.

BRIDGING BOARDROOM & ACADEMY

His upcoming book, The Algorithmic Shopper (St. Martin's Press/Macmillan, 2027), is the definitive playbook for the post-digital economy. Currently a Doctoral candidate, his work appears in top-tier peer-reviewed journals, including California Management Review, and in peer review by high-impact Journals such as the International Journal of Research Marketing, JAMS, Technovision, and Big Data & Society.

GLOBAL MANDATE

Based between Treviso, Italy, and his publishing office in London, UK, Paul is focused through his research institute The AI Praxis on advancing the global discourse on algorithmic markets, defining the governance standards and ethical frameworks that will shape the future of the digital economy.

EXPLORE THE RESEARCH CANON