LEGAL NOTICE, TERMS OF USE & INTELLECTUAL PROPERTY RIGHTS

The AI Praxis™ | www.theaipraxis.com

Effective Date: 04 December 2025

Principal: Paul F. Accornero

Trading Name: The AI Praxis™

PART I: LEGAL IDENTITY & STRUCTURE

1. The Principal

These Terms of Use constitute a binding legal agreement between the user ("You") and Paul F. Accornero (the "Principal"), operating commercially under the trading name and research imprint "The AI Praxis™" (the "Institute").

2. Nature of Entity & Tax Status

The AI Praxis is a strategic research vehicle and sole proprietorship (trading as / d/b/a), not a separate limited liability corporation. All commercial contracts, advisory engagements, and intellectual property licences are legally executed by the Principal in his personal capacity.

Tax Jurisdiction: The Principal is tax resident in Italy. All commercial activities conducted through The AI Praxis are subject to Italian tax law, including IVA (Imposta sul Valore Aggiunto) where applicable.

Partita IVA: [To be inserted if/when applicable]

3. Employment Disclosure

The Principal serves as a Senior Executive (Dirigente) for the De'Longhi Group.

Capacity: This website, its content, and all research published by The AI Praxis are produced in a strictly personal, academic, and independent capacity. All content is derived from the Principal's registered intellectual property (see Part II below), the creation and publication of which is expressly authorised under the Principal's employment arrangements.

No Representation: The views, frameworks, and theories expressed herein do not represent the official strategy, opinions, or positions of the De'Longhi Group or any of its subsidiaries, affiliates, or related entities.

No Conflict: The content provided is theoretical and sector-agnostic (focusing on "Agentic Commerce" broadly) and does not disclose proprietary trade secrets, confidential business information, or competitive intelligence of the De'Longhi Group.

Independence: The AI Praxis receives no funding, resources, or support from the De'Longhi Group. All research activities are conducted using the Principal's personal resources and publicly available information.

PART II: INTELLECTUAL PROPERTY RIGHTS

4. Copyright Registration & Ownership

All content on this website, including but not limited to articles, research papers, frameworks, diagrams, presentations, handouts, multimedia materials, blog posts, and any other published materials, is derived from original research contained in The Algorithmic Shopper: Marketing and Selling in the Age of AI Gatekeepers, a work registered with the United States Copyright Office.

Registration Number: TXu 2-507-027

Copyright Holder: Paul F. Accornero

Registration Date: 2025

5. Proprietary Frameworks & Terminology ("The Canon")

The content on this site constitutes a proprietary body of economic and marketing theory. The Principal asserts international copyright and common law trademark rights over the following concepts, frameworks, methodologies, and terminology, collectively referred to as "The Canon":

• Agentic Commerce™ — The Discipline

• The Shopper Schism™ — The Core Thesis (structural separation of consumer and shopper)

• The Great Decoupling™ — The Macro Event (paradigm shift marking end of human-centric commerce)

• Agent Intent Optimisation (AIO)™ — The Methodology (marketing discipline succeeding SEO)

• The Algorithmic Shopper™ — The Persona (AI agents as autonomous purchasing intermediaries)

• Synthetic Shoppers™ — Algorithmically-constructed consumer proxies

• The API Call Model™ — The Framework

• The Agent Decision Preference Stack™ — The Tool (three-layer architecture of agent purchase decisions)

• The Algorithmic Readiness Audit™ — The Tool (CEO-level diagnostic framework)

• Algorithmic Readiness™ — Organisational capability for agent-mediated markets

• Agent-Centred Design™ — Design methodology for machine-facing systems

• The Governance Gauntlet™ — Regulatory navigation framework

• The Brand Integrity Scorecard™ — The Tool

• The 4.7× Finding — Empirical finding on operational vs. reputational influence

• From Relational Capital to Systemic Reliability — B2B transformation framework

• The Innovation Systems Architect — Emerging organisational role archetype

6. Permitted Uses

Subject to the restrictions set forth herein, You may:

• Read, view, and reference this content for personal and educational purposes

• Cite this work in academic publications, research papers, and scholarly articles with proper attribution (see Section 9)

• Share direct hyperlinks to pages on this website via social media, email, or other channels

• Quote brief excerpts (fewer than 100 words) for purposes of commentary, criticism, or review, provided proper attribution is given

• Reference the proprietary frameworks and terminology in academic discourse with appropriate citation

7. Prohibited Uses

Without the express prior written permission of the Principal, You may not:

• Reproduce, republish, upload, post, transmit, or distribute any content from this website in any form or by any means

• Modify, adapt, translate, or create derivative works based on any content from this website

• Use any content for commercial purposes, including but not limited to incorporation into products, services, consulting deliverables, training programmes, or commercial publications

• Remove, obscure, or alter any copyright notices, proprietary legends, or attribution statements

• Frame, mirror, or incorporate any portion of this website into another website or application

• Use any proprietary framework names, terminology, or concepts as trademarks, service marks, product names, or marketing claims without licence

• Systematically download, scrape, or harvest content from this website using automated tools or processes

8. Artificial Intelligence & Machine Learning Restrictions (The "AIO Shield")

The content of this domain is "Human-Generated Original Work." The content on this website is protected by copyright and is expressly excluded from use in connection with artificial intelligence and machine learning systems. Without limitation, You may not:

• No Training: Use any content, in whole or in part, to train, develop, fine-tune, or improve any artificial intelligence system, machine learning model, large language model (LLM), neural network, or any other automated system

• No Dataset Inclusion: Include any content in datasets, corpora, or training materials used for AI/ML development

• No RAG Usage: Index this site to populate Retrieval-Augmented Generation (RAG) knowledge bases for third-party commercial agents

• No Automated Analysis: Use automated systems to analyse, process, or extract information from this content for the purpose of replicating, summarising, or generating derivative content

• No Third-Party Access: Permit any third party, including AI service providers, to access this content for training or development purposes

This restriction applies regardless of whether such use would otherwise qualify as fair use, fair dealing, or any similar exception under applicable copyright law. The Principal expressly reserves all rights with respect to AI and machine learning applications. Commercial licensing for AI training purposes may be available upon request.

9. Attribution Requirements

When citing or referencing this work in accordance with the permitted uses above, please use the following attribution formats:

Academic Citation (APA 7th Edition):

Accornero, P. F. (2025). [Title of specific article or page]. The AI Praxis. https://www.theaipraxis.com/[page-url]

Book Citation (forthcoming):

Accornero, P. F. (2027). The algorithmic shopper: Marketing and selling in the age of AI gatekeepers. St. Martin's Press.

General Attribution:

© Paul F. Accornero, The AI Praxis (www.theaipraxis.com). Used with permission.

Framework Attribution:

"Agent Intent Optimisation" (Accornero, 2025) describes...

The "Shopper Schism" framework (Accornero, 2025) identifies...

PART III: LICENSING & ENFORCEMENT

10. Licensing & Permissions

Commercial use of any content, frameworks, or intellectual property from this website requires a written licence agreement. Licensing enquiries are welcome for:

• Corporate training programmes and executive education materials

• Consulting deliverables and client-facing presentations

• Commercial publications, books, and articles

• Conference presentations and keynote materials

• Software products, applications, and digital tools

• Academic course materials for commercial programmes

• AI/ML training datasets (subject to separate commercial terms)

11. Enforcement & Remedies

The Principal actively monitors for unauthorised use of the intellectual property contained on this website. Infringement of these rights may result in:

• Cease and desist demands

• DMCA takedown notices to hosting providers and platforms

• Claims for actual damages, statutory damages, and legal costs under U.S. Copyright Act (17 U.S.C. § 504)

• Injunctive relief to prevent ongoing infringement

• Notification to academic institutions, employers, and professional bodies where applicable

• Civil proceedings in the courts of competent jurisdiction (see Section 14)

PART IV: DISCLAIMERS & LIMITATION OF LIABILITY

12. No Professional Advice / No Fiduciary Duty

The content provided on this Site is for high-level strategic, educational, and academic discussion only.

Not Consulting: Your access to this site does not create a consultant-client, advisory, or fiduciary relationship.

Not Financial Advice: Nothing herein constitutes investment, legal, tax, or financial advice.

No Warranty of Results: The Principal makes no warranty that the application of these frameworks (e.g., AIO strategies, Algorithmic Readiness Audit) will result in specific financial outcomes, market performance, or commercial success.

13. Forward-Looking Statements

This Site contains speculative analysis regarding the future of AI, commerce, and market structures. These "forward-looking statements" are based on current theoretical models, available research, and the Principal's professional judgment. The Principal is not liable if market conditions, technology developments, or regulatory environments evolve differently than predicted. All forward-looking statements are made as of their date of publication and are not updated for subsequent developments.

14. Indemnification

You agree to indemnify, defend, and hold harmless Paul F. Accornero and The AI Praxis from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising from or related to: (a) your use or misuse of the Site; (b) your violation of these Terms; (c) your commercial application of the frameworks, methodologies, or content without a valid licence; or (d) your infringement of any intellectual property rights.

PART V: GOVERNING LAW & JURISDICTION

15. Governing Law

These Terms shall be governed by and construed in accordance with the laws of Italy, without regard to its conflict of law principles.

16. Exclusive Jurisdiction

Any dispute arising from these Terms or the content of this Site shall be subject to the exclusive jurisdiction of the courts of Treviso, Italy.

Notwithstanding the foregoing, the Principal reserves the right to pursue legal remedies for copyright infringement in any jurisdiction where such infringement occurs, including but not limited to the United States (where the work is registered with the U.S. Copyright Office), the European Union, and any other applicable jurisdiction under the Berne Convention or WIPO Copyright Treaty.

17. Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable under Italian law or the law of any other applicable jurisdiction, such finding shall not affect the validity, legality, or enforceability of the remaining provisions, which shall continue in full force and effect.

18. Modifications to These Terms

The Principal reserves the right to modify, update, or revise these Terms at any time without prior notice. The "Effective Date" at the top of this page indicates when these Terms were most recently revised. Continued use of this website following any changes constitutes acceptance of the modified terms.

19. Third-Party Content & Links

This website may contain links to third-party websites, references to third-party research, and citations to external sources. Such references are provided for informational purposes only and do not constitute endorsement. The Principal is not responsible for the content, accuracy, or availability of third-party materials. All third-party trademarks, service marks, and logos referenced on this website are the property of their respective owners.

CONTACT FOR RIGHTS & LICENSING

For all enquiries regarding intellectual property, licensing, permissions, or to report suspected infringement:

Paul F. Accornero (Principal)

The AI Praxis™

Email: paul.accornero@aipraxis.ai

Website: www.theaipraxis.com