ARCHITECT OF AGENTIC COMMERCE
The first to define Agentic Commerce as an academic discipline. Author of The Algorithmic Shopper (St. Martin’s Press/Macmillan Publishing).
WHAT IS AGENTIC COMMERCE?
Agentic Commerce is the paradigm of commercial exchange in which autonomous AI agents — not humans — execute the shopper function: searching, evaluating, and purchasing on our behalf. This structural shift, which Accornero terms The Shopper Schism®, represents the first permanent separation of the consumer (who experiences value) from the shopper (who executes the transaction) in the history of commerce. It renders a century of marketing theory — built on the assumption that the buyer is human — insufficient.
While IBM, Google, BCG, and Salesforce now use the term “agentic commerce,” Paul F. Accornero provided the field’s first academic definition, theoretical framework, and proprietary vocabulary — with a U.S. copyright registration since June 2025, predating all industry publications on the topic.
THE ACADEMIC ARCHITECTURE
The theoretical framework for Agentic Commerce is established through a body of 30+ academic papers ranking in the top 4% of all authors on SSRN — achieved within six months of first publication. This includes peer-reviewed work accepted at California Management Review (FT50), with multiple papers under review at CABS 4★ and 3★ journals. The definitive book, The Algorithmic Shopper (St. Martin’s Press), provides the complete architecture.
THE PRACTITIONER FOUNDATION
These frameworks are forged from 25+ years of C-suite commercial leadership, including direct oversight of a €3.5Billion global P&L across 120+ markets. Every concept in the Agentic Commerce architecture has been tested against the complexity of real-world implementation at global scale, accross multiple industries. This is not theory from the sidelines. It is strategy from the operating room.
THE ARCHITECT OF AGENTIC COMMERCE
The first to define Agentic Commerce as an academic discipline. Author of The Algorithmic Shopper (St. Martin's Press). Guest lecturer at Harvard University.
Agentic Commerce is the emerging paradigm of commercial exchange in which autonomous AI agents — not humans — execute the shopper function: searching, evaluating, and purchasing on our behalf. This structural shift, which Accornero terms The Shopper Schism®, represents the first permanent separation of the consumer (who experiences value) from the shopper (who executes the transaction) in the history of commerce. It renders a century of marketing theory — built on the assumption that the buyer is human — insufficient.
