OFFICIAL RELEASE • SPRING 2027 • ST. MARTIN’S PRESS (Macmillan Publishing)
THE ALGORITHMIC SHOPPER:
Rethinking Growth, Strategy, and Brand Power in an AI-First World
We are witnessing "The Great Decoupling." The human "consumer" (who uses the product) is separating from the algorithmic "shopper" (who buys it). If your brand is optimized only for human eyes, you are about to disappear.
Join 1,500+ C-Suite leaders receiving early research notes.
THE DEFINITIVE PLAYBOOK FOR AGENTIC COMMERCE. ACQUIRED BY:
ST. MARTIN’S PRESS | MACMILLAN PUBLISHERS | THE AI PRAXIS
The definitive playbook for marketing and selling in the age of agentic AI.
The world of commerce has always been squarely focused upon the art of human persuasion. Companies have tirelessly studied our psychology, our insecurities, and our aspirations, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions in order to gain a competitive edge. But we are entering an era that will be dominated by shoppers without insecurities to cater to, or heartstrings to tug upon. Dispassionate digital proxies with perfect memories, programmed to act in their users’ best interests, are quickly rendering the entire trillion-dollar ecosystem of marketing and sales obsolete.
The rise of agentic AI has started a dramatic decoupling unlike anything that has come before: a fundamental separation between the shopper and the human consumer. Author Paul Accornero has spent over thirty years at the forefront of global commerce; in The Algorithmic Shopper, he calls for businesses to unlearn the old rules and begin to see the world through the cold, perfectly-rational lens of an AI agent, or risk being left behind. This new environment is an existential threat for established brands, but it also presents a remarkable opportunity for a new generation of leaders. AI agents don’t care about Super Bowl commercials; you can only appeal to them by being verifiably better—through a superior product, a more transparent supply chain, and cleaner, more accessible data.
Grounded in real-world examples, this practical playbook is essential reading for everyone from C-suite leaders, to sales and marketing professionals, to aspiring entrepreneurs with a side hustle. The era of the algorithmic shopper is not coming; it is here. The leaders who grasp this new reality will not merely survive the disruption—they will define the future of commerce.
Imprint Publisher St. Martin’s Press | ISBN 9781250461902
The Strategic Architecture
The Shopper Schism™ Why "Consumer" and "Shopper" are no longer the same entity. Learn to satisfy the human user while winning the algorithmic buyer.
Agent Intent Optimization (AIO)™ SEO is dead. Discover the proprietary methodology for making your brand visible, intelligible, and preferable to AI agents.
The Trust Paradox As commerce becomes automated, trust shifts from "Brand Loyalty" to "Computational Reliability." Learn the new metrics of retention.
About Paul F. Accornero
Paul Accornero is the Group Chief Commercial Officer of one of the world’s largest Consumer Appliances Companies and the founder of The AI Praxis. Throughout his career, he has led profound organizational and digital transformations for some of the world’s most iconic brands. A graduate of the University of Queensland, he completed his postgraduate business studies at Harvard Business School with a focus on disruptive strategy.
He is not a futurist guessing about what might happen. He is a practitioner documenting what is happening.
His work on Agentic Commerce and the Automaton Economy establishes the roadmap for leaders who need to navigate the transition from digital to algorithmic business.
Get the Data Before the Book Drops.
The book will release in Spring 2027. But the shift is happening now. Sign up for The AI Praxis Intelligence Briefing to receive proprietary charts, "Shopper Schism" case studies, and advance notice when pre-orders go live.
Links to Pre-Order
