OFFICIAL RELEASE • WINTER 2027 • ST. MARTIN’S PRESS (Macmillan Publishing)
THE ALGORITHMIC SHOPPER
Marketing and Selling in the Age of AI Gatekeepers
We are witnessing "The Great Decoupling." The human "consumer" (who uses the product) is separating from the algorithmic "shopper" (who buys it). If your brand is optimized only for human eyes, you are about to disappear.
Join 1,500+ C-Suite leaders receiving early research notes.
THE DEFINITIVE PLAYBOOK FOR AGENTIC COMMERCE. ACQUIRED BY:
ST. MARTIN’S PRESS | MACMILLAN PUBLISHERS | THE AI PRAXIS
The Era of Human-Centric Marketing is Over.
For 100 years, the rules of commerce were simple: Humans have intent, humans search, humans buy.
That era is ending.
We are entering the age of Agentic Commerce, a paradigm where AI agents, not people, act as the primary gatekeepers of economic value. In this new world, you aren't competing for a human's attention; you are competing for an algorithm's selection.
In The Algorithmic Shopper, Paul F. Accornero (Founder, The AI Praxis) provides the first empirical framework for survival. Drawing on rigorous academic research and C-suite operational experience, this book reveals how to restructure your organization for a machine-first economy.
The Strategic Architecture
The Shopper Schism™ Why "Consumer" and "Shopper" are no longer the same entity. Learn to satisfy the human user while winning the algorithmic buyer.
Agent Intent Optimization (AIO)™ SEO is dead. Discover the proprietary methodology for making your brand visible, intelligible, and preferable to AI agents.
The Trust Paradox As commerce becomes automated, trust shifts from "Brand Loyalty" to "Computational Reliability." Learn the new metrics of retention.
About Paul F. Accornero
Paul F. Accornero sits at the rare intersection of academic rigor and operational scale. As a Group C-Suite Executive (De'Longhi Group) and Founder of The AI Praxis, he has tested his theories across 120 markets and a multi-billion dollar P&L.
He is not a futurist guessing about what might happen. He is a practitioner documenting what is happening.
His work on Agentic Commerce and the Automaton Economy establishes the roadmap for leaders who need to navigate the transition from digital to algorithmic business.
Get the Data Before the Book Drops.
The book releases in Winter 2027. But the shift is happening now. Sign up for The AI Praxis Intelligence Briefing to receive proprietary charts, "Shopper Schism" case studies, and advance notice when pre-orders go live.