AI is Rewriting the Rules of Business.
Here is the New Playbook.
Welcome to The AI Praxis. I’m Paul F. Accornero, a global C-suite executive, strategist, and author focused on the practical application of Artificial Intelligence in corporate strategy.
This platform is the home for my work—a long-term intellectual project dedicated to dissecting how AI will reshape leadership, operations, and market dynamics. My foundational research, which will be detailed in my forthcoming book, ‘The Algorithmic Shopper’ (working title), explores the most immediate disruption: the "Shopper Schism™" and the great decoupling of the consumer from the transaction.
Here, we move beyond the hype to provide clear, actionable frameworks to help you lead with confidence in an era of unprecedented change.
Latest Analysis
A curated selection of my foundational research and analysis on the strategic imperatives of the agentic age.
(Article Part 1 Summary)
The Shot Heard 'Round the Gardens: An Analysis of Amazon's Withdrawal from Google Shopping and the Dawn of Agentic Commerce
Summary: Amazon’s global withdrawal from Google Shopping was not a simple budget dispute; it was a definitive strategic offensive and the first major battle in the coming "agentic turf war". This analysis breaks down why this monumental event signals "The Shopper Schism™" and forces brands to master two distinct competitive arenas: Google's "Open Web" and Amazon's "Walled Garden".
(Article Part 2 Summary)
The Shopper Schism™ and the Rise of the Algorithmic Shopper
Summary: The strategic "why" behind Amazon's recent move is a multi-billion-dollar bet on the arrival of a new economic actor: the Algorithmic Shopper. This article explores how a century of marketing built on human persuasion is now obsolete, and why your brand is no longer a story to be felt but a data set about to be audited by a machine.
(Article Part 3 Summary)
Foundations of a New Playbook for the Agentic Age
Summary: The strategic playbook for marketing and sales, built on human psychology, is now obsolete. This piece outlines the foundational principles of a new playbook for the agentic age, from shifting to Agent Intent Optimization (AIO) and translating your brand values into verifiable, machine-readable metrics. Focused not on the logic of discovery, but on the logic of choice. It is the intellectual framework needed to win the "Great Value Sort."
The New Customer: Is Your Business Ready to Sell to AI?
Summary: The age of the Algorithmic Shopper is here, where AI agents, not humans, make the purchase decisions, prioritizing proof over persuasion. In this new reality, winning business means proving your value with verifiable data that both people and machines can trust.
The Automaton Economy (Part 1)
Summary: AI isn't just changing business; it's breaking the foundational logic of capitalism. In Part 1 of a new series, I explore why mass automation leads to a systemic collapse and why popular solutions like UBI are not enough. This is the start of a blueprint for a world after work.
The Automation Economy (Part 2)
Summary: If capitalism is obsolete, what comes next? Part 2 of my series moves from diagnosis to architecture, outlining the four foundational pillars of a stable and humane post-work society. This is the blueprint for a new social contract.
The Automaton Economy (Part 3)
Summary: What does a post-capitalist economy actually look like? In Part 3, I detail a hybrid economic engine designed for a post-work world: an automated commons for our needs, a gift economy for our passions, and a market for innovation.