The Great Disruptor: Is the Influencer Industry's Time Up?
The influencer industry is on the verge of its greatest disruption. This article explores why the old playbook of persuasion, built on human psychology, is becoming obsolete in an age of algorithmic shoppers and why the new king of influence will be the expert.
Foundations of a New Playbook for the Agentic Age (Part 3 of 3)
Having established the "what" (Amazon's withdrawal) and the "why" (the rise of the Algorithmic Shopper), we arrive at the final, most critical question for leadership: what must be done now? The strategic playbook developed over the last century, designed to appeal to human psychology, is now obsolete. Victory in the agentic age requires a fundamental pivot from the art of persuasion to the science of machine optimization.
The Shopper Schism™ and the Rise of the Algorithmic Shopper: When your New Customer is a Machine (Part 2 of 3)
Amazon’s multi-billion-dollar bet on the Algorithmic Shopper signals a profound shift. This is the "Shopper Schism™," where your brand is chosen not by a human, but by a dispassionate AI proxy.