Foundations of a New Playbook for the Agentic Age (Part 3 of 3)
Having established the "what" (Amazon's withdrawal) and the "why" (the rise of the Algorithmic Shopper), we arrive at the final, most critical question for leadership: what must be done now? The strategic playbook developed over the last century, designed to appeal to human psychology, is now obsolete. Victory in the agentic age requires a fundamental pivot from the art of persuasion to the science of machine optimization.
The Shopper Schism™ and the Rise of the Algorithmic Shopper: When your New Customer is a Machine (Part 2 of 3)
Amazon’s multi-billion-dollar bet on the Algorithmic Shopper signals a profound shift. This is the "Shopper Schism™," where your brand is chosen not by a human, but by a dispassionate AI proxy.
The Shot Heard 'Round the Gardens: An Analysis of Amazon's Withdrawal from Google Shopping and the Dawn of Agentic Commerce (Part 1 of 3)
Amazon's quiet withdrawal from Google Shopping is the first shot in an agentic turf war that signals the dawn of a new era. This analysis reveals why this move proves 'The Great Decoupling' is here and what it means for your brand when your new customer is a machine.
Humanity's Final Project: Parenting Our Successors
Everyone is asking if AI will take their job. I think that's the wrong question. The real question is bigger: are we building our evolutionary successors? And if so, are we being good parents? In my new article, I explore the idea that this is humanity's final and most important project. Dive in and let's discuss.
The New Customer: Is Your Business Ready to Sell to AI?
For decades, we've marketed to people. But what happens when your next customer isn't human? What happens when you have to sell to an AI? We're entering an age where brand storytelling and emotional connection will be tested by algorithmic objectivity. Vague promises of 'quality' won't be enough for an AI that can parse every data point of your product in an instant. In my new article, I break down the strategic shifts every CCO, CMO, CRO, and CEO needs to consider today.
AI, Leaders, & Accountability: Are We Repeating History's Biggest Mistake?
The article critically re-examines the historical narrative of leadership, contrasting the direct accountability of pre-industrial aristocrats with the often-diluted responsibility in modern political systems and the emerging opacity of AI. The article explores the vital question of who is truly accountable in an age of complex global challenges and rapid technological ascent. It's a crucial read for leaders, policymakers, and anyone invested in the ethical implications of AI and governance.