Foundations of a New Playbook for the Agentic Age (Part 3 of 3)
Having established the "what" (Amazon's withdrawal) and the "why" (the rise of the Algorithmic Shopper), we arrive at the final, most critical question for leadership: what must be done now? The strategic playbook developed over the last century, designed to appeal to human psychology, is now obsolete. Victory in the agentic age requires a fundamental pivot from the art of persuasion to the science of machine optimization.

The Shot Heard 'Round the Gardens: An Analysis of Amazon's Withdrawal from Google Shopping and the Dawn of Agentic Commerce (Part 1 of 3)
Amazon's quiet withdrawal from Google Shopping is the first shot in an agentic turf war that signals the dawn of a new era. This analysis reveals why this move proves 'The Great Decoupling' is here and what it means for your brand when your new customer is a machine.