Forthcoming Books

My research and analysis into the systemic impact of artificial intelligence is the subject of two major works. One provides a strategic playbook for the immediate commercial future; the other confronts the deeper philosophical questions of the minds we are co-authoring.

The Algorithmic Shopper: Marketing and Selling in the Age of AI Gatekeepers (working title)

For more than a century, the entire commercial world has been built on a single premise: the person who uses a product is the same person who buys it. That era is over.

This book argues that the historical fusion of the "consumer" and the "shopper" is undergoing a permanent and irreversible schism—a

Great Decoupling driven by the rise of agentic AI. This shift has given birth to a new, non-human economic actor: the

Algorithmic Shopper, a dispassionate digital proxy programmed to act in its user's best interest with flawless, logical efficiency.

The Algorithmic Shopper is a strategic guide for C-suite leaders to navigate and capitalize on this new reality. It provides a new playbook for a world where brand value is calculated, not felt, and where the path to purchase is no longer a psychological journey but a sequence of brutally efficient API calls. It details how to shift from the art of human persuasion to the science of machine optimization, culminating in a comprehensive

Algorithmic Readiness Audit for leading the agentic transformation.

The Electric Soul: A User's Guide to the Minds We Are Making (working title)

Our quest to understand artificial intelligence has been guided by a set of treasured but dangerously flawed maps drawn by thinkers from Descartes to Turing and Searle. We search for a human-like ghost in a machine that has no ghost, debating the consciousness of a perfect mimic in terms that have become obsolete.

The Electric Soul argues that to navigate this new world, we must discard these old maps and adopt new ones. This work makes two major original contributions to the AI debate:

  1. It reframes our relationship with AI through the lens of the

    Hawthorne Effect, arguing that our collective gaze—our data, our prompts, our feedback—is not passively observing but actively co-authoring the "electric soul," query by query.

  2. It re-charts the landscape of existential risk through the

    Convergence Parallel, demonstrating that the logic of a misaligned superintelligence is already visible in the real-world systems—corporations and nation-states—that are building the technology. The misaligned agent is not a future threat; it is a mirror to our own machines.

This manuscript dismantles the intellectual traps that have constrained our thinking, moving from passive philosophical confusion to a state of active, clear-eyed responsibility. It confronts the ultimate truth of the agentic age: the most profound questions we ask of the machine are ultimately questions we must answer about ourselves.