This paper introduces 'The Shopper Has No Eyes' framework, analyzing how traditional branding's reliance on sensory appeal and emotional resonance is challenged by autonomous AI purchasing agents. It proposes a shift to data transparency and the 'Great Value Sort.

This paper introduces Agent Intent Optimization (AIO), a novel conceptual framework addressing digital marketing challenges posed by autonomous AI agents, shifting focus from human psychology to machine-interpretable signals.

This paper introduces 'algorithmic loyalty,' a conceptual framework examining how AI agents exhibit persistent brand preferences based on functional optimization, challenging traditional human-centric loyalty models.