Academic & Published Articles
The Shopper Has No Eyes: Branding in a World Without Human Perception
This paper introduces 'The Shopper Has No Eyes' framework, analyzing how traditional branding's reliance on sensory appeal and emotional resonance is challenged by autonomous AI purchasing agents. It proposes a shift to data transparency and the 'Great Value Sort.
From SEO to AIO: Agent Intent Optimization in the Age of Algorithmic Shoppers
This paper introduces Agent Intent Optimization (AIO), a novel conceptual framework addressing digital marketing challenges posed by autonomous AI agents, shifting focus from human psychology to machine-interpretable signals.
Ethical Statement for Academic Work: I am the sole intellectual architect of all frameworks, insights, and theoretical contributions in my work. I employ AI tools strictly as sophisticated research instruments—for data processing, logical verification, and prose refinement. Every original concept, included in this website and related platforms, emerges from my own strategic analysis and experience. AI enhances my research efficiency; it does not generate my ideas.