The Great Disruptor: Is the Influencer Industry's Time Up?
The influencer industry is on the verge of its greatest disruption. This article explores why the old playbook of persuasion, built on human psychology, is becoming obsolete in an age of algorithmic shoppers and why the new king of influence will be the expert.
The Shopper Schism™ and the Rise of the Algorithmic Shopper: When your New Customer is a Machine (Part 2 of 3)
Amazon’s multi-billion-dollar bet on the Algorithmic Shopper signals a profound shift. This is the "Shopper Schism™," where your brand is chosen not by a human, but by a dispassionate AI proxy.
The New Customer: Is Your Business Ready to Sell to AI?
For decades, we've marketed to people. But what happens when your next customer isn't human? What happens when you have to sell to an AI? We're entering an age where brand storytelling and emotional connection will be tested by algorithmic objectivity. Vague promises of 'quality' won't be enough for an AI that can parse every data point of your product in an instant. In my new article, I break down the strategic shifts every CCO, CMO, CRO, and CEO needs to consider today.