Nike Eliminated Its CCO. So Did American Airlines. Intel's Just Resigned. Here's What It Means.
Chief Commercial Officers are disappearing from the Fortune 500. Nike, American Airlines, Intel—all restructuring commercial leadership. The reason? AI agents are becoming the customer.
AI Co-Pilot vs. Autopilot: The Most Dangerous Strategic Error a C-Suite Leader Can Make Today
Business leaders are investing billions in "AI" without understanding a critical distinction: the difference between a Co-Pilot and an Autopilot. One augments your current business model, making it more efficient. The other makes it obsolete by replacing the human decision-maker entirely. This article cuts through the hype to provide a clear, actionable framework for leaders , arguing that preparing for a Co-Pilot when an Autopilot like the Algorithmic Shopper is coming is a potentially fatal strategic error.
The Great Disruptor: Is the Influencer Industry's Time Up?
The influencer industry is on the verge of its greatest disruption. This article explores why the old playbook of persuasion, built on human psychology, is becoming obsolete in an age of algorithmic shoppers and why the new king of influence will be the expert.
The Shopper Schism™ and the Rise of the Algorithmic Shopper: When your New Customer is a Machine (Part 2 of 3)
Amazon’s multi-billion-dollar bet on the Algorithmic Shopper signals a profound shift. This is the "Shopper Schism™," where your brand is chosen not by a human, but by a dispassionate AI proxy.
The Shot Heard 'Round the Gardens: An Analysis of Amazon's Withdrawal from Google Shopping and the Dawn of Agentic Commerce (Part 1 of 3)
Amazon's quiet withdrawal from Google Shopping is the first shot in an agentic turf war that signals the dawn of a new era. This analysis reveals why this move proves 'The Great Decoupling' is here and what it means for your brand when your new customer is a machine.
The New Customer: Is Your Business Ready to Sell to AI?
For decades, we've marketed to people. But what happens when your next customer isn't human? What happens when you have to sell to an AI? We're entering an age where brand storytelling and emotional connection will be tested by algorithmic objectivity. Vague promises of 'quality' won't be enough for an AI that can parse every data point of your product in an instant. In my new article, I break down the strategic shifts every CCO, CMO, CRO, and CEO needs to consider today.
AI, Leaders, & Accountability: Are We Repeating History's Biggest Mistake?
The article critically re-examines the historical narrative of leadership, contrasting the direct accountability of pre-industrial aristocrats with the often-diluted responsibility in modern political systems and the emerging opacity of AI. The article explores the vital question of who is truly accountable in an age of complex global challenges and rapid technological ascent. It's a crucial read for leaders, policymakers, and anyone invested in the ethical implications of AI and governance.