GEO, AIO, and the Question Every Commercial Strategist Is Getting Wrong

GEO optimises for AI citation. AIO® optimises for autonomous agent selection. Understand the distinction that will define commercial strategy in the decade ahead.

The marketing profession has a long tradition of adopting new acronyms faster than it develops new thinking. GEO - Generative Engine Optimisation - is the latest addition to that tradition. It describes something real and commercially important. It also creates a conceptual ceiling that, if left unexamined, will cost organisations significant revenue.