Beyond the Kitchen: Why the Shopper Schism Applies to Tourism, PR, and Professional Services
The Shopper Schism does not stop at consumer goods. Tourism, professional services, and PR are all sectors where AI agents will decompose selection criteria into structured, evaluable attributes. Paul Accornero examines how the structural separation of consumer and shopper reshapes service industries.
GEO, AIO, and the Question Every Commercial Strategist Is Getting Wrong
GEO optimises for AI citation. AIO® optimises for autonomous agent selection. Understand the distinction that will define commercial strategy in the decade ahead.