The Great Disruptor: Is the Influencer Industry's Time Up?
The influencer industry is on the verge of its greatest disruption. This article explores why the old playbook of persuasion, built on human psychology, is becoming obsolete in an age of algorithmic shoppers and why the new king of influence will be the expert.
The Shopper Schism™ and the Rise of the Algorithmic Shopper: When your New Customer is a Machine (Part 2 of 3)
Amazon’s multi-billion-dollar bet on the Algorithmic Shopper signals a profound shift. This is the "Shopper Schism™," where your brand is chosen not by a human, but by a dispassionate AI proxy.
The Shot Heard 'Round the Gardens: An Analysis of Amazon's Withdrawal from Google Shopping and the Dawn of Agentic Commerce (Part 1 of 3)
Amazon's quiet withdrawal from Google Shopping is the first shot in an agentic turf war that signals the dawn of a new era. This analysis reveals why this move proves 'The Great Decoupling' is here and what it means for your brand when your new customer is a machine.