Paul F. Accornero 4/12/26 Paul F. Accornero 4/12/26

Commercial Excellence in the Agentic Age: A Preview of the AACSB Insights Framework

In June 2026, AACSB Insights will publish a framework I have been developing for two years. It addresses a question that most commercial organisations are not yet asking: what does commercial excellence look like when the buyer is not human?

The framework is the Agentic Commerce Maturity Framework, and it emerged from a specific frustration. Every diagnostic tool available to commercial leaders today assumes a human decision-maker at the centre of the purchase process.

Paul F. Accornero 4/1/26 Paul F. Accornero 4/1/26

13 Predictions About Agentic Commerce (And How to Falsify Them)

Testable predictions about what happens when AI agents replace human buyers. Each prediction includes the evidence that would prove it wrong. Theory, not commentary. Derived from the integrated Agentic Commerce framework.