Beyond the Kitchen: Why the Shopper Schism Applies to Tourism, PR, and Professional Services
The Shopper Schism does not stop at consumer goods. Tourism, professional services, and PR are all sectors where AI agents will decompose selection criteria into structured, evaluable attributes. Paul Accornero examines how the structural separation of consumer and shopper reshapes service industries.
Commercial Excellence in the Agentic Age: A Preview of the AACSB Insights Framework
In June 2026, AACSB Insights will publish a framework I have been developing for two years. It addresses a question that most commercial organisations are not yet asking: what does commercial excellence look like when the buyer is not human?
The framework is the Agentic Commerce Maturity Framework, and it emerged from a specific frustration. Every diagnostic tool available to commercial leaders today assumes a human decision-maker at the centre of the purchase process.
Google’s Universal Commerce Protocol: An Analysis Through the Lens of Agentic Commerce Theory
Agentic commerce is the paradigm of commercial exchange in which autonomous AI systems, operating on delegated authority from human principals, assume the shopper function - executing search, evaluation, and purchase decisions through computational logic rather than psychological influence.
The Shopper Schism™ and the Rise of the Algorithmic Shopper: When your New Customer is a Machine (Part 2 of 3)
Amazon’s multi-billion-dollar bet on the Algorithmic Shopper signals a profound shift. This is the "Shopper Schism™," where your brand is chosen not by a human, but by a dispassionate AI proxy.