Google’s Universal Commerce Protocol: An Analysis Through the Lens of Agentic Commerce Theory
Agentic commerce is the paradigm of commercial exchange in which autonomous AI systems, operating on delegated authority from human principals, assume the shopper function - executing search, evaluation, and purchase decisions through computational logic rather than psychological influence.
Beyond the Kitchen: Why the Shopper Schism Isn't Just About Consumer Goods
Your hotel doesn't compete for your loyalty anymore—Booking.com does. The same transformation is coming for PR, legal, financial services, and every industry that thinks it's different. New research from Paul F. Accornero.